Wholesale executives have come to realize that growing channel conflicts and challenging macroeconomic trends, along with demanding customer service levels, will continue to erode their margins. The only path to a margin-rich future requires a basic change in thinking and a cultural sea change, but at the moment the wholesale distribution industry “can’t get there from here.” However, executives who are willing to re-think their business model, challenge old assumptions, and ask the same from their employees CAN get to a margin-rich future by following four key steps.